Steve Jobs heeft weer een keynote achter de rug en heeft daarbij de nieuwe iPhone getoond. Schitterend apparaat, ik zou het ding er graag bijhebben naast mijn N95. Maar zeg nou niet dat de telefoon goedkoper is...

Marketing and spin are wonderful things and Apple is a king among men when it comes to these departments. Let’s do some elementary-level math:

8GB iPhone 3G: $200

Increased data plan cost per month: $10

Length of contract: 24 months

$200 + ($10 x 24 months) = $440 vs $400 for old 8 GB model

The phone being advertised as “half the price” is in fact $40, or 10% more expensive than its predecessor. This 10% price increase also brings the iPhone’s total fixed cost of ownership dangerously close to $1,000 - without factoring in the voice plan or taxes.

Current 8GB iPhone: $400 + ($20 data plan x 24 months) = $880

8GB iPhone 3G: $200 + ($30 data plan x 24 months) = $920

Bron: The Outsidr